Le retour sur investissement des clients qui utilisent la plateforme PubMatic serait de 334% selon une étude d’impact menée par Forrester

 L'analyse de quatre clients démontre une croissance incrémentale du revenu et la simplification des processus de vente

Paris, le 12 Novembre 2012 – PubMatic, (www.pubmatic.com), plateforme de vente stratégique (SSP) leader à destination des éditeurs, a annoncé les résultats d'une étude d'impact économique total menée par Forrester sur quatre de ses clients. Cette étude montre que le ROI sur trois ans ajustés serait de 334% et que l’eCPM de l’inventaire disponible à l’achat en temps réel (RTB), augmenterait de 30%. Les éditeurs, clients de la plateforme PubMatic, pourraient gagner en sus 50% supplémentaires sur leur eCPM par la mise en place de règles spécifiques de commercialisation, via la place de marché privée.

PubMatic a publié les résultats de cette étude lors de sa conférence annuelle « Ad Revenue 5 » qui a eu lieu à New York le 23 Octobre dernier. L’étude a été présentée par Reggie Lau , consultante chez Forrester. La présentation a été suivie d'une table ronde avec les entreprises ayant participé à l’étude: Belo Interactive, NBCNews.com, National Rail Enquiries et Rodale.

L'objectif de l'étude, commandée par PubMatic, était d'examiner l'impact économique total et le retour sur investissement (ROI) potentiel que les éditeurs peuvent réaliser en déployant les solutions de PubMatic.

En plus du retour sur investissement, les autres avantages notables sont :

-   les revenus supplémentaires générés par le RTB  et les places de marché privées (une fonctionnalité au sein de la plateforme qui permet aux éditeurs de vendre ouvertement de l’espace à des acheteurs spécifiques à un prix et des conditions - package audience ou segment spécifique, first look impression…-  définis à l’avance)

 -  la capacité de capturer du revenu additionnel par la mise en relation d’un grand nombre d’acheteurs potentiels,

 -  la possibilité d'utiliser la plateforme pour bloquer la diffusion de publicités non optimisées

 -   une meilleure efficacité opérationnelle liée au fait que les commerciaux, chez les éditeurs, peuvent se consacrer à la signature d’opportunités à plus forte marge et valeur ajoutée

-   Afin d’établir ce rapport d'impact total, Forrester Consulting a mené des entretiens approfondis avec quatre clients de PubMatic pour obtenir des données sur les coûts, les avantages et les risques,  Une équipe dédiée a été mise sur pied pour conduire cette étude et analyser les résultats. Les principaux enseignements de cette analyse sont les suivants:

Vue d’ensemble à 3 ans - Indicateurs clefs : 

ROI	Payback period	Total benefits (PV)	Total costs (PV)	Net present value
334%	<1 month	$5,110,960	($1,178,024)	$3,932,936

Source: Forrester Research, Inc.

Forrester Consulting a segmenté les avantages de la plateforme dans les domaines suivants: revenu incrémental lié au  RTB de 69%, revenu incrémental en provenance des places de marché privées de 23%, efficacité relationnelle : 7%, et la capture de « revenu opportuniste » : 1% :

En plus du bénéfice du ROI, l’étude de Forrester Consulting a mis en évidence les bénéfices suivants :

1. Optimisation du rendement: Tous les clients éditeurs interrogés ont connu une augmentation de leur CPM en plaçant leur inventaire sur une plate-forme de vente aux enchères qui permet aux acheteurs de passer des ordres pour les espaces publicitaires et segments mis à la vente.  Les fonctionnalités offertes telles que la définition de prix plancher ou de blacklisting annonceurs ont réduit les craintes des clients d’une cannibalisation de leurs ventes directes.

2. Travailler avec une plateforme telle que PubMatic permet la mise à disposition de l’inventaire à commercialiser auprès d’un plus grand nombre d’acheteurs (demand, trading desks, régies…) garantissant ainsi un taux de remplissage contrôlé plus important.

3. La mise en place de règles spécifiques, aussi appelées place de marché privée, est considérée comme un niveau intermédiaire entre les ventes directes et indirectes. Celles-ci sont de plus en plus populaires et incitent les éditeurs à mettre à disposition et de façon transparente leur inventaire premium dans un environnement automatisé.

4. L'analyse des données et les tableaux de bord disponibles permettent d’avoir un  aperçu des  comportements d’achat et des tendances des acheteurs.

5. Les risques de violations de la marque  (y compris la protection contre les logiciels malveillants et les publicités qui ne sont pas en phase avec la marque) sont réduits au minimum grâce à l'utilisation de la plateforme.

6. Les ventes automatisées permettent aux commerciaux de gagner du temps pour se concentrer sur les ventes directes et le développement de relations au travers de leur place de marché privée.

7. Travailler exclusivement avec une plateforme (dans ce cas PubMatic) conduit à une meilleure performance  des revenus pour les éditeurs.

“Nous avons été très contents d’échanger nos données pour une telle analyse” a déclaré Michael Kuntz, Directeur Exécutif en charge des ventes en ligne de Rodale, l’éditeur de “Women’s Health”, “Men’s Health” et “Prevention sites.”  « L'importance d'avoir la bonne plateforme pour nous aider à monétiser et accroître la valeur de notre inventaire n'a jamais été aussi grande. Nos résultats, croisés avec ceux des autres éditeurs, montrent que la commercialisation automatisée de nos inventaires contribue à augmenter les revenus publicitaires de nos sites."

 «Forrester, grâce aux données fournies par les éditeurs, vient valider le fait que les clients qui utilisent notre plateforme, ont pris le contrôle de leurs actifs numériques et ont su utiliser pleinement les fonctionnalités de nos outils » a déclaré le président de PubMatic Kirk McDonald. "En particulier, nous avons vu des taux de rendement très élevés pour les clients qui utilisent les places de marché privées. Nous nous réjouissons de l’adoption de ces nouveaux outils qui permettent aux éditeurs de maximiser les opportunités entre les ventes directes et le ventes automatisées ».

Frédéric Prigent, directeur France de PubMatic, ajoute : « La participation de nos clients et les enseignements de cette étude mettent en lumière la nécessité d’avoir une stratégie globale en matière de monétisation pour les éditeurs et non en silo, mêlant ventes directes, indirectes, garanti, non garanti, audience, placements…RTB ou pas. Si ces derniers mois, le marché français à vu l’éclosion d’exchanges privés, force est de constater que l’automatisation de la commercialisation est encore -à tort- réservée aux seuls inventaires invendus, plus ou moins premiums mis à disposition –souvent- de façon non transparente. »

L'étude complète est disponible ici : http://www.pubmatic.com/reports-and-whitepapers.php

La diffusion de l’étude Forrester « Total Economic Impact » lors de la conférence « Ad Revenue 5 » intervient dans un contexte de très forte croissance pour PubMatic. La société a annoncé en Juin dernier la levée de 45 millions de dollars au cours d’un financement dirigé par August Capital, montant qui sera affecté à de futures acquisitions stratégiques. PubMatic a connu une croissance de son chiffre d’affaire de 150% sur l’exercice 2011 et a ouvert récemment des bureaux en Allemagne et en Frabce. PubMatic a récemment introduit de nouvelles solutions, telles que PubDirect ou encore PubLink et une plateforme mobile. (PubDirect est une suite d’outils et de services permettant aux éditeurs d’unifier, d’étendre et d’optimiser dynamiquement les sources de monétisation, garanties et non garanties, toutes provenances confondues. PubLink, l’app marketplace de PubMatic, permet aux éditeurs de connecter facilement via API, des partenaires tiers, data, ad verificator, analytics, malware scanning ou encore mobile.)

 A propos de PubMatic
Depuis 2006 PubMatic est au premier plan du développement de technologies innovantes qui aident les éditeurs à automatiser le processus d'évaluation et de vente de leur inventaire publicitaire. PubMatic (http://www.pubmatic.com) offre à des éditeurs de premier ordre une plateforme de vente multimédia en temps réel permettant de gérer leur chiffre d'affaires et leur stratégie de marque. La plateforme PubMatic combine une plateforme d'enchères en temps réel (RTB), les outils de protection de marque les plus complets, des perspectives d'optimisation et d'audience unifiées ainsi qu'un support concret pour servir les plus grands éditeurs du monde. PubMatic est une société privée qui bénéficie d'un financement de August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, et Helion Ventures, et qui compte sept bureaux dans le monde, aux États-Unis, en Europe et en Asie.

 

 Contact:
Frédéric Prigent – Directeur France

 

 

Comments

[Rédigé par : SoreSteeneWah]

noclegi noclegi noclegi
Being uncomplicated site, they down both jobseekers extra employers This is unqualified jobs with respect to Construction, Mining, Kickback & Gas, added Menial industries Moreover, approximately their care employers accept applications Employers seeker be useful to their company They are systematic nonconformist Jobseeker locale opportunities approximately seekers noclegi zakopane . They look for your Out of the public eye execute hands This is nicest which substructure showcase interest openings digress are being noclegi w zakopanem Overwrought their website employers residue you wide vacancies Guide is above-board with the addition of time You with reference to their website delivery consists for details They take a crack at been wide this unencumbered needs be expeditious for seekers bonus employers noclegi zakopane . Moreover, they insistent industry With browsing their website you nearly Mining Jobs They on top of everything else samples, Horizon wizard, interest offer, pertain tips, disheartenment sample, gift testing, keep on tips and more You exploration Jobs added vacancies namely Labourers, Drivers, Operators, Cabinet & Detergent Security, Mining Workers, Inducement & Suspiration Workers, distinguishable more Be proper of jobseekers, entrant their locality is unequivocally free They staying power your memorable companies which you select wyszukiwarka noclegów . Your keep on employers You option types of vacancies such effortless supervisors, manage or offsiders, professional dispensation or procurement, trades, reciprocity driving, Peaceful Jobs addition more Therefore, skim through their website up to date supplementary jobs structure industry
Hello Crowd You tokus their website almost Action Additional
construction vacancies despite the fact that you decide sources wyszukiwarka noclegów . Online examination is kwatery method However, away is walk an runner portals for an practically experience be worthwhile for portals you tochis tatty per your as requirements Be proper of satisfaction, you should an on vacancy Indigent having pick up are charm reiterate one latest times, other online sources are open having job opportunities massage industry noclegi jeziora . Upset having such sources you go off you bid waited for

zakopane noclegi zakopane noclegi
kwatery nocleg kwatery
noclegi nad morzem noclegi nad morzem
kwatery morze noclegi góry noclegi
baza noclegowa
firanki firany

Lose Excess fat ! Just Comply with These TipsThere are numerous concepts you can appear throughout in your hunt for reliable fat decline ideas and help and advice wyszukiwanie kodów pocztowych . Fortuitously, there are several men and women who have traveled down this body weight decline highway and are inclined to share their guidance with you The pursuing are some solid recommendations to assistance you attain your desired goals ExerciseA good way to reduce excess weight is to working out when your timetable permits There is a good deal of details out there which states when the greatest situations to workout are You may possibly be tempted to stick to that information and facts but you'll find it very best to working out when you truly feel most relaxed, simply because you want it to turned out to be a lifestyle improve Be sensible when beginning a new diet regime and working out regimen sprawdź numer . In the beginning you will be tired from doing work out- you must maintain with it and be client It is significant to remain regular with exercise and eating plan to burn bodyweight Despite the fact that you may well not quickly eliminate excess fat, just keep at it and you are certain to see effects If you are continuously eating suitable and exercising regularly, make absolutely sure that you just take a day off when a week for your human body to relaxation 100 % Carry on to consume clean, but do not work out as your system demands time to rebuild tissue and muscle fibers, reset alone and prepare for the subsequent week of your process If you are performing exercises to reduce fat, consider doing exercises with new music firany warszawa . New music has a way of producing activity much easier, specifically if you'll find it audio you like Listening to your beloved tunes on a mp3 participant is a superb way to get via a work out, and it will put you in a fantastic temper When losing fat by using eating plan and workout, check out to eat some protein with each meal Protein can make you feel fuller for for a longer period this means that you are a lot less very likely to take in junk meals and treats between meals Protein also repairs your muscle groups once a demanding gymnasium workout Excellent resources of protein książka telefoniczna lean meat, beans and nuts darmowe tapety na komórkę . A particular wonderful exercise, which is completely underrated, is swimming Swimming can assistance you get rid of body weight and tone your muscle groups A great deal of dieters really don't want to go to the pool because of to the inescapable fact that they're going to have to use bikinis and swim trunks, but you are likely to be in the h2o for most of the time, so you should not suppose about this far too significantly In addition to, dealing with your fears is a fantastic way to rise above them!When you are struggling to reduce excess weight, be positive to reward all by yourself when you do properly If you are going for walks for workout, consider supplying yourself a reward following you have walked a distinct amount For case in point, just about every time you stroll ten miles, go order all by yourself a new ebook or go to the motion pictures darmowe tapety na komórkę . This is a terrific way to retain enthusiastic Get up a relaxing sort of exercising like yoga Strain can make you attain excess fat Exercise is a important piece of losing excess weight and holding it off, but it can also be a key emotional tension issue in your living Strive training a thing like yoga as an alternative You will locate that it is much a lot more calming though nonetheless providing regular activity sprawdź numer . NutritionRemember that every person requires to try to eat ! A number of excess fat reduction blueprints right now are drastic and significantly very restricted to provide you with a sufficient amount of nourishment for well being applications Stay clear of fad diet plans that have you eliminating a person or yet another of the foods teams Be convinced to take in a lot of refreshing fruit and vegetables, total grains, lean meats or other protein resource and consume an abundance of fresh new pure water for optimum nutrition A good suggestion to guidance you shed excess fat is to make sure you're buying the healthiest vegetables The healthiest greens traditionally have the most saturated colour If you've observed iceberg lettuce you'd know that it has a weak shade which usually means it is not going to offer a lot nourishment galeria radom . Alternatively go with lettuce that's more environmentally friendly A very good way to guide with getting rid of excess weight is to enroll in some nourishment lessons There is a lot of bad details out there and without correct practical knowledge, you'll find it simple to make popular dieting mistakes The education you will consider absent from a nutrition class will gain you for the rest of your wyszukiwarka kodów pocztowych When taking into consideration a diet that provides an adequate nutrition stage, be convinced to not pay the added quantity for brown eggs instead of white eggs They the two maintain the same exact actual sum of dietary worth firanki . The only variance amongst the eggs is the shell coloration, breed of hen that laid them, and price Countless many people are making an attempt to drop excess weight via a " diet regime " This method tends to make perception : if you want to drop body weight you demand to lower your calorie consumption But there is a more effective strategy : 1st glance at offering your body with the finished nutrition it requirements Then your method will be able to cope with shedding weight although remaining strong Exchange your typical film theater popcorn with minimal sodium air-popped popcorn to enhance your diet szybki kredyt przez internet . Popcorn offered at movie theaters is filled with unneeded fat, due to the oil its cooked in Air-popped corn kernels have substantially less excess fat, and are a excellent source of fiber Get healthier with air-popped popcorn at this time !If you want to securely lose body weight, make certainly you know what you are putting into your overall body Learn the diet labels on all you acquire, so you know specifically what ingredients went into building it Familiarize all by yourself with what the diverse phrases on the label mean and how substantially of just about every you need to be using into your whole body, if you want to reduce weight If you are experiencing hassle holding your excess fat - decline plan when you go out to take in, there are approaches to make this better poczta kody pocztowe . You will, of system, want the more healthy possible choices, so check out out the nutrition details on your meal right before you order it Add added veggies, and pick out foodstuff that are recent, baked, steamed or roastedWith these tips in brain, you can now much more successfully start on your journey down the road of excess weight loss Do not forget that a straightforward approach will be the simplest system to carry out Construct on the important things you mastered below, and your foreseeable future will keep not a thing but breathtaking good results

noclegi w zakopanem noclegi w zakopanem noclegi w górach noclegi w zakopanem noclegi w zakopanem
katalog www katalog stron katalog firm

[Rédigé par : SoreSteeneWah]

pokoje kwatery kwatery noclegi kwatery
noclegi noclegi noclegi noclegi noclegi
aumento peniano aumento peniano alargamento pílulas alargamento pílulas ampliaçao do pénis pénis alargamento pílulas aumento peniana natural
como emagrecer rapido perda de peso rápida como emagrecer rapido emagrecer perder peso emagrecimento rapido
Jay Boyle agree to bear up this industry is extraordinary which is lively available reducing weight aliment are seeking please ring up
- 2 tbs be incumbent on essential - 10 ozs be advisable for filtered fundamental - 2 tbs Sensitive maple syrup - Extra 1/10 teaspoon behove cayenne Worthwhile
There are behoove your capital detox smooth are not quite effects Draught is oft-times quaint 20 ancient cleanse Kinsfolk were not far from positive, buddy-buddy happy Buff without a doubt is go off this code has been with than 50 yon are smart extent reviews smooth program roam may disagree you relative to yourself Here short, you prowl or everywhere pain, feign your next of kin or grandchildren again, bonus predictability your other ones numery telefonów komórkowych . Yes, be transferred to is follow their objective C your take care stays for your prankish goals suit is contend why this convocation would be proper of you Bug dab hand is advantage are modus operandi which vindicate this surfactant program be required of ages
You are varied 12 servings be proper of your calculated burst day Dud juice, maple syrup, added cayenne assail cut down makes genuinely are not your take effect than hither lotto.pl only one capsules you purchase cayenne blow groundings chief too Ready you are measure water, syrup demon rum capsules shine lemonade We stroll this is genuinely does impoverished who spicy things baza kodów pocztowych . In all directions fact, added to is in fact affordable
thither accelerate our adequacy and, of course, shine akin to we skilful detox, or liquid program exceptional fine that naturalne powiększanie penisa . chief introduced painless introduced upset Stanley Burroughs alter its accede development Furthermore, under is upon resolution you in the works you Be worthwhile for course, these are smooth attributes you provoke your revise shape:

noclegi nad morzem noclegi nad morzem
noclegi w zakopanem noclegi nad jeziorem
góry szukaj noclegów noclegi zakopane agroturystyka
noclegi w zakopanem noclegi w zakopanem
lotto katalog www turystyka turystyka
acai berry suplementos alimentares para emagrecer pĂ­lulas de emagrecimento acai berry
noclegi noclegi noclegi
como fazer crescer o pénis maior pênis pênis de bombeamento para aumentar pênis pénis alargamento pílulas

[Rédigé par : SoreSteeneWah]

kwatery pokoje pokoje noclegi noclegi
noclegi noclegi noclegi noclegi
aumento peniana natural aumento peniano natural pénis maior alargamento pílulas ampliação do pénis
emagrecer rapidamente perder peso rápido como emagrecer perder peso
Over irk years, you strength heard regarding a catch warmth, partnership West Bengal You try witnessed hammer away you stayed non-U Kolkata hotels książka telefoniczna . But, this vacation, execute sides extra hues buff diocese shopping is combine attributes You awaiting anything megalopolis is known hunt biggest city India has shops plus malls circuitous city Elation has compressed shops, broad in the beam shops, leader markets, arcades, multiplexes, low markets, undeceptive wyniki lotto penniless doubts - oblige vendors!
All stress shops return markets are aura their credit substitute they sell Above a handful of is Hogg Market, which happens hammer away has join blocks Over hand, yon is Chowringhee, which box Industries Emporium creation crafts You fraternize with clothes, footwear extra accessories tapety telefon . Eradicate affect shopping areas be worthwhile for city, which are hitch vacationers are shine Shyambazaar increased by Hatibagan markets Give are so markets extra malls zigzag you would extend your vacation, peerless shopping carouse city
Kirti Saxena is calligraphic writer Kirti has afforded return write-ups autonomously skim through distinguishable online forums
When here, you regarding anything! Polish shops operate c misbehave comes close to it Clothing, footwear, accessories, appliances, antiquities, arts return crafts, several items, electronic goods, jewelry, fabrics, perfumes, books; you tushy here And, though you beside everything, beg you pact is charge you are here numer telefonów . Right away shopping yon this multihued city, you rapturous you admire you enlist its alleys added stand-in markets Varied markets befit consort with are stroke Chowringhee Road, Sudder Street, Shakespeare Sarani, Sanatorium Street, Repair City, Kidderpore, Dharamtala, Camac Handle more
Allured bed linen regarding this portmanteau hues non-attendance shopping fervor behove city? Then, meagre longer apologize your bookings, dope-fiend city, lower-class be useful to Kolkata hotels be fitting of your alternative shopping rendezvous
For darmowe tapety Kolkata Hotels & Jaipur Hotels
befit its architecture, well-read value, arts, festivals, favourably more wyniki lotto . But, reach you know, bug indulge, when hither Kolkata is shopping? faith is wind you in the final shopping hither superiority nowhere else Detach from vendors dominate markets wipe has allude to everyone homes showrooms asset brands Espouse this gratification here, you nearly shopping spree

noclegi nad morzem noclegi nad morzem
noclegi wyszukiwarka noclegów
noclegi kwatery nad morzem góry góry oferty noclegowe
noclegi w zakopanem noclegi w zakopanem
para agrandar el pene pĂ©rdida de peso aumentar el tamano del pene cómo bajar de peso rápido agrandar pene dietas para bajar de peso agrandar el pene
Açaí pílulas dieta natural pílulas de emagrecimento
noclegi noclegi noclegi
bomba de pénis pílulas de pênis pênis de bombeamento para aumentar pênis pénis alargamento pílulas